[Blog] Using Infographics As a Link Building Tool

[Blog] Using Infographics As a Link Building Tool

Postby felicelam » Fri Aug 24, 2012 12:26 pm

In the past year, an effective but under-utilized search engine technique to bait other websites to link to you is to create infographics (short for information graphics). According to Wikipedia, "infographics are graphic visual representations of information, data, or knowledge". "These graphics present complex information quickly and clearly." An example of infographic is history of the food blender and combating global warming.

In exchange for the use of the infographic on a website, the creator requests a link back to their website. This can create an enormous boost in social medial signals generating tool and also Google PR. The only problem is infographics are very difficult to produce. It requires a great idea, strong research and fact gathering, great visualization and a decent graphic artist to create it.

There is a great DIY Infographic Process that's a great read for anyone wanting to create one. The graphic explains the process in detail but can be summarized in the following 6 steps:

1. Ideation - select an idea that will generate interest and research

2. Idea Selection - find and flesh out your idea

3. Research - fact gathering to support your idea

4. Conceptual Visualization - graphic direction

5. First Full Draft - self explanatory

6. Revisions - polish and revise as needed

Read the full article on our blog: http://blog.canadianwebhosting.com/usin ... ding-tool/
felicelam
 
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