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A QR Code stands for a Quick Response Code which is a matrix barcode or two-dimensional code like the image above. It was initially used in the automotive industry back in Japan. More recently, the system has become popular in all different types of industries among marketers and businesses of all sizes. They are a quick and useful platform to facilitate and add even more depth with your current or potential customer base to engage with your products or services. Various ways to use them include guiding consumers towards your landing page, providing deals or coupons, informing customers about product stats, entering contests or sending them to social media pages.

To learn more about the five questions and points to consider before launching a QR code campaign, please head over to our blog: http://bit.ly/AuSmex