adidas Originals - Star Wars™ Cantina 2010
Posted: Mon Jun 07, 2010 11:30 amSnoop Dogg and Daft Punk Visit 'Star Wars' Cantina in Adidas World Cup Ad
We're flooded by PR pitches, with various announcements of gadgets and gizmos a-plenty, hoozits and whatzits galore, from celebrity endorsements to industry ratings, and every now and again, info on "Brexting." But today, we received news of a collaboration so mind-blowing, self-referential, and fairly awesome that we have to post it.
Nothing says World Cup Soccer like 'Star Wars,' so it was only reasonable to get Snoop Dogg, Daft Punk, Noel Gallagher of Oasis and Ian Brown of The Stone Roses and Ciara to head to the Mos Eisley cantina to get some drinks served, Lucas style (oh, and David Beckham and Franz Beckenbauer, which somehow ties it back to soccer). Adidas helmed the commercial, which is in support of its 'Adidas originals,' and it was built using the 'Flame' software suite to insert, rather seamlessly, the recent actors into one of film's most iconic scenes.
Some things to note: Greedo doesn't shoot first... Jay Baruchel does. Also, the appearance of Daft Punk looks amazingly natural, and has made all of our nerdy wet dreams come true. Lastly, Snoop Dogg swings a lightsaber, which is as badass as the D-O-double-G can get (and that's saying a lot).
Unfortunately, though, with the gorgeous introduction of the holy past with a present, and commercialized event, we hope Lucas doesn't get any ideas. He's swimming in enough cash, and seeing Zinedine Zidane headbutt his way to the Death Star may just kill us. Good work, Adidas, on getting our attention. Just hope you don't get Lucas's.
More info at this link: http://www.switched.com/2010/06/04/snoo ... didas-wor/
We're flooded by PR pitches, with various announcements of gadgets and gizmos a-plenty, hoozits and whatzits galore, from celebrity endorsements to industry ratings, and every now and again, info on "Brexting." But today, we received news of a collaboration so mind-blowing, self-referential, and fairly awesome that we have to post it.
Nothing says World Cup Soccer like 'Star Wars,' so it was only reasonable to get Snoop Dogg, Daft Punk, Noel Gallagher of Oasis and Ian Brown of The Stone Roses and Ciara to head to the Mos Eisley cantina to get some drinks served, Lucas style (oh, and David Beckham and Franz Beckenbauer, which somehow ties it back to soccer). Adidas helmed the commercial, which is in support of its 'Adidas originals,' and it was built using the 'Flame' software suite to insert, rather seamlessly, the recent actors into one of film's most iconic scenes.
Some things to note: Greedo doesn't shoot first... Jay Baruchel does. Also, the appearance of Daft Punk looks amazingly natural, and has made all of our nerdy wet dreams come true. Lastly, Snoop Dogg swings a lightsaber, which is as badass as the D-O-double-G can get (and that's saying a lot).
Unfortunately, though, with the gorgeous introduction of the holy past with a present, and commercialized event, we hope Lucas doesn't get any ideas. He's swimming in enough cash, and seeing Zinedine Zidane headbutt his way to the Death Star may just kill us. Good work, Adidas, on getting our attention. Just hope you don't get Lucas's.
More info at this link: http://www.switched.com/2010/06/04/snoo ... didas-wor/
