by bryanblake » Thu Jan 16, 2014 9:12 am
A link wheel is a strategy of building countless pages and websites in order to develop links among them all. Ultimately the goal is to improve the number of links pointing toward a particular website or two. There was a time when this strategy was extremely effective and well worth the time and energy to develop. The reality of ranking in the search engines today is very different. The search engines like Google have grown savvy about this link building. They have grown smart enough to recognize when a website is using strategies such as link wheels. It will most likely hurt you more than help you if you choose to implement link wheels in your SEO strategy.
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