[Article] How to Break into a Market

[Article] How to Break into a Market

Postby felicelam » Thu Aug 30, 2012 12:24 pm

How to crack a market by finding the dominant player’s weakness. Life can be difficult when a young company enters a market dominated by one large competitor. It’s a David-and-Goliath scenario. However, a Vancouver scientific company managed to thrive by finding the giant’s soft underbelly.

The Problem. In 2005 Vancouver’s Aquatic Informatics Inc. developed software to crunch data supplied by new water-monitoring technology. But Kisters AG, a giant international engineering company from Germany, was the only supplier of similar software and had the market sewn up.

Full article: http://www.bcbusinessonline.ca/manageme ... +29Aug2012
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